Anyone can claim to be a “PPC Manager”, but that doesn’t mean that they have the skills or experience to deliver the very best for your campaign. All of our account managers have proven their skills long before we even consider letting them near your account. It goes without saying that we only hire Google Adwords Certified staff. That’s a given, an entry requirement. They can’t even get in the door to interview if they don’t have that badge. But it in the same way that a Drivers License doesn’t make you a good driver, Adwords certification is the very least we demand. We test our staff rigorously, follow our own ever developing best practice methodology and benchmark every account against its peers.
It comes down to having the very best on staff since they really are working for you and we know you select the best you can for your practice. So we have to be at the highest level of expertise because when it comes down to it we are here to help people. Through helping you find and treat new patients you are helping humanity and helping your practice grow, enriching your staff’s lives in the process. It’s not just about profit and loss but helping our fellow man.